Renown Health needed a new brand campaign to celebrate their affiliation with the University of Nevada, Reno School of Medicine as the state’s most comprehensive not-for-profit academic health system. After a year of meetings, research and conceptual work, We can and will. Together. was born. This is the campaign’s launch spot.

Healthcare heroes aren’t all that different from you and me. Every day, they fight to get errands done or the kids off to school or meet up with friends. The difference lies in what they do on the job — where they fight to care for people in their community with a level of empathy, compassion and commitment that truly sets them apart.

Saving money on auto insurance isn't something kids normally think about... until the Mercury agents show up at Career Day and give everyone a lesson in savings. 

Effective messaging is just, well, effective. And when that messaging can start in print and social and then move on to digital platforms in various forms, the brand certainly has a good thing going. Ads for Renown’s Fight The Good Fight campaign tend to show up in more places than one, but I’ve gathered the growing collection here – so you don’t have to look anywhere else.

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For the people of northern Nevada, Renown Health is a trusted partner committed to fighting for everyone in the community every moment of every day to help them live their best lives.

There's nothing wrong with saving money – unless it takes over your life. These videos look inside the lives of a couple of cheapskates who desperately need a smarter way to save.

What should they do? Switch to Mercury Insurance. 

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Renown Health needed a big-screen, ballpark video for a sponsorship of the Reno Aces, a Minor League Baseball team and Triple-A affiliate of the Arizona Diamondbacks. Rather than pitching a single execution, we threw a change-up and created a series of animated spots to help fans live healthy, happy lives.

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"What'd you say?" When background noise interferes with wireless headset conversations, who knows what people are hearing. The good news is that VXi BlueParrott headsets offer incredible noise canceling so truckers and others can hear what is actually being said.

These three videos helped to get that message out loud and clear – using a little miscommunication. 

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Renown Health offers the only level II trauma center between Sacramento and Salt Lake City and the most comprehensive rehabilitation hospital in the region. That means if you suffer a traumatic injury anywhere in northern Nevada and need exceptional care to help you recover, your comeback starts here.

A sports sponsorship with the University of Nevada, Reno “Wolf Pack” called for some short video content. Thanks to the university mascots, we were able to cheer on simple healthcare themes and UNR’s sports teams at the same time.

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To let everyone know that Mercury auto insurance savings are out of this world, we sent the agents to a galaxy far, far away. Sorta. 

Healthcare systems are made up of literally hundreds of service lines, facilities and departments that may call upon the marketing team to highlight the latest offerings. Renown’s myriad of messaging needs led us to create an umbrella campaign that could incorporate almost any new promotional ask and also reinforce the brand’s never-ending mission to improve health in northern Nevada.

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Yokohama makes tires. LOTS of tires. So when they needed animated videos to showcase their products, they weren't asking for one or two videos. They needed 20. Which meant 20 scripts with 20 stories highlighting the unique features, performance and character of, you guessed it, 20 different tires. The Neova was one of them. 

Mercury Insurance wanted to play up its "savings" strengths while playing down the competition. The California-centric idea and social media stab? Those were just for fun.  

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Renown Children’s Hospital goes above and beyond for the children of northern Nevada and surrounding communities every day. From routine checkups and vaccinations to specialists and innovative treatments, it all adds up to truly exceptional care.